Waste to Wonders
Yayasan JCorp's efforts to strengthen community recycling began with the launch of the Recycling Hub @ B5 Johor Street Market in Johor Bahru on 18 February 2024, in collaboration with Majlis Bandaraya Johor Bahru (MBJB) and SWM Environment. The hub provides a dedicated facility for communities to recycle responsibly while benefiting from a reward-based system that converts recyclable materials into points redeemable for monetary value.
The launch recorded 288.4 kg of recyclables through KITARcycle, 270 kg of fabric and 576.7 kg of used cooking oil, marking the beginning of a wider effort to make recycling more accessible and rewarding.
Complementing the B5 facility, the recycling drop-off point at Bandar Dato Onn further extends recycling accessibility within the community. Together, these collection points provide practical avenues for households to participate in resource recovery.
Building on this growing recycling network, Waste to Wonders brings the circular economy to life through public engagement, creative reuse and hands-on environmental learning. Rather than focusing solely on waste collection, the initiative invites communities to discover how discarded materials can be transformed into something useful, creative and valuable.
In 2025, the initiative featured a Drive-Thru Recycling programme at B5 Johor Street Market, which collected more than five tonnes of recyclable materials, including paper, plastics, aluminium, electronic waste, textiles and used cooking oil. Organised in collaboration with MBJB and SWM Environment, the programme brought recycling closer to the public through a convenient and accessible collection format.
The momentum continued in 2026 during the JCorp Group Sustainability & Yayasan JCorp Open Day, where the Drive-Thru Recycling programme collected approximately 2.5 tonnes of recyclable materials from 45 households. Beyond recycling, four creative sustainability workshops and a colouring competition engaged 170 participants, introducing new perspectives on waste through practical activities and creative expression.
By connecting permanent recycling facilities with engaging community activations, Yayasan JCorp is developing a more inclusive approach to waste management, one that makes recycling easier to practise while encouraging communities to rethink the value of the resources around them.